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How to Choose a Print Shop for Professional Printing

Jan 20, 2020

If you run a business, it’s safe to assume you will need to print media. Maybe you need business cards. Or banners for a trade show. Or your marketing department has realized the benefits of direct mail and wants to produce promotional mailers. Whatever your print needs are, getting professional quality printed materials is necessary to promote your brand and make your services known. Finding the right print shop is an essential part of that process. With plenty of print shops promising to offer the best services, it’s tough to know which one to choose. Whether you are looking for a local commercial printer or an online service, here are a few factors to consider.

equipment

One of the first places to start is with equipment. Does your printer have different presses? Digital? Offset? Web? Think about your projects and the type of printing you need. Some jobs are better suited for digital printing while other projects require offset. Choose a printer that offers a variety of options and have your projects produced in one place, saving you time and money.

Experience

Experience matters when looking for a commercial printer. An experienced printer can help take your project from good to great. Your printer should be a strategic partner for you, not just another vendor. Need paper suggestions? Questions about finishing options? An experienced print shop can help you choose the best options for your project.

Additional Services

Most commercial printers need to do more than standard printing these days. Additional services such as data management, fulfillment, mailing, warehousing, and large format are now regularly found on service lists. It’s efficient and makes one-stop shopping more appealing. When choosing a printer, look for one that offers a variety of services. It makes your job easier.

Customer Service

An important thing to consider when looking for a print shop is customer service. Printing and other services mean nothing without great service. Can they deliver your projects on time? Are they able to show you samples of previous work? Your print shop should be a valued resource and invested in your success. Professional quality printing is a given but great customer service makes all the difference.