What is Informed Delivery?

 

With USPS Informed Delivery, users can track their packages from anywhere. This free and optional service gives residential, business and eligible PO Box consumers the ability to digitally track what’s in their mailbox.

FOR CONSUMERS

USPS has launched a new platform for easily keeping track of upcoming mail and package deliveries. With Informed Delivery, users can get notified of incoming mail via email or through the USPS app or website. USPS scans all mail through a system then uploads a black and white photo of each letter sized mail (up to 10) to the registered account. If multiple people live at the same address, it’s easy to track them all on the same account. Statistics show that only 33% of the population is utilizing this quick, hassle-free service. Are you? Traveling soon? No worries, with digital notifications sent directly to the user’s phone, it’s easy to track while on vacation or even just while at work, saving consumers a trip to the mailbox for less important pieces of mail.

 

FOR BUSINESSES

Small Businesses looking for cost-effective ways to boost conversions and generate better Returns on Investment (ROI) can now utilize the USPS Informed Delivery Incentive Program. To combat rising postage costs, USPS is offering postage incentives for businesses that want to use direct mail campaigns. Businesses will receive 4% back on postage costs for each business that signs up and utilizes the service before December 31st, 2023. At Delta Print Group, we can submit the Incentive applications on the company’s behalf. The eDoc submitter (like Delta Print Group, who can submit the paperwork on the company’s permit) will receive 0.5% back on each client’s paid postage. Businesses advertising via Informed Delivery will have a full-color option for scanned photos to send digitally. Each photo must be accompanied by a live, functional URL that easily tracks which consumers clicked the link. Businesses that sign up for postage incentives only need to sign up once.

We make mailing easy. Our team has been in the industry for over 35 years and can easily assist with any questions during the process; from printing to delivery, we are the experts, so you don’t have to be. Contact us today to get set up with Informed Delivery Incentives to make your business’ marketing strategy a win.