What to look for in political mail printing + Mailing

Apr 21, 2020

When you’re running a campaign, time and money is everything. Because political campaign printing can have a variety of pieces needed to get the word out, finding a full-service printing company is a key to minimizing efforts. Your vendor should be able to produce just about anything you might need for your campaign so that you won’t need to shop around for multiple print vendors. It’s a bonus if they can mail your pieces for you, too!

The most common printing pieces in political campaign printing include signs, posters, stickers, postcards, brochures, flyers, and door hangers. Since these items can range in size any quantity, you’ll want to make sure your print vendor can handle digital, offset, large format, bindery, and mailing capabilities to keeping your costs low. By taking the time to get to know the specific equipment a printing company offers as well as their capabilities and services, you can also get a feel for the quality of work the company can produce.

During the political campaign season, many print companies offer around-the-clock production hours. This is an important service to consider. With deadlines, drop dates, and potential last-minute changes or projects, you want to be sure your print vendor can work with your schedule no matter the situation. A printing company with a multitude of printing presses that will run 24-7 for your projects can make all the difference in saving time and money.

With everything happening under one roof, you also eliminate the need for multiple points of contact. This means any questions you might have about your printed marketing pieces can be answered by one customer service representative, creating less effort for you. As you reach out to printing companies with your political campaign printing and mailing inquiries, consider asking how the company plans to keep you informed of project progress and issues and about their privacy protocols. Or, you might want to provide a specific scenario and see if you are happy with how it would be handled. Lastly, if you need Union Bug capabilities it’s important to check that the print shop offers this service.

When you’ve found a company that feels promising, take note as to how their representatives respond to you. A print vendor with excellent customer service will take the extra time to get to know you and your campaign needs, and will go the extra mile to ensure you will be taken care of. You will also likely be offered an in-person meeting and a tour of their facilities. All of these factors are solid indicators that you are on the right track with a reputable source.

If you are curious about how Delta Print Group can help you with your political campaign printing and mailing, we would love to talk to you! For over 20 years we have partnered with local, regional and national political agencies, organizations and candidates, allowing us to develop a specialized business practice. Please contact us today at 916-928-0801 or [email protected]